“By the end of 2026, Pakistan’s e-commerce market is expected to surpass PKR 500 billion (~USD 1.8 billion), growing at a compound annual growth rate (CAGR) of 18–22%.” 

Imagine scrolling through Daraz or Amazon and coming across that one smart gadget you never thought you needed, but suddenly, you just do!

That’s the power of product hunting. This new trend in Pakistan is fast gaining popularity amongst e-commerce entrepreneurs, drop shippers, and online marketers. With more and more people giving up on conventional shopping in favor of online shopping, finding the right product at the right time may well be the difference between success and failure.

In this guide, we’re going to discuss handling the product hunting process in Pakistan. Starting from market research to competitor analysis, we’ll highlight practical tactics to help you identify winning products that sell. 

What is Product Hunting?

Product hunting is a method of identifying high-demand, low-competition products that can be profitably launched online in marketplaces or e-commerce stores. The aim is to identify trends before they become saturated, ensuring a sense of competitive advantage.

For an individual in Pakistan, being able to effectively hunt products means taking advantage of local and global markets, understanding the buyer behavior, and seeking means to validate their findings.

Why Is Product Hunting Important in Pakistan?

The e-commerce trade of Pakistan is growing fast due to a permanent increase in smartphone penetration and the availability of cheap internet, coupled with a young populace that is inclined to shop online. Platforms like Daraz, Shopify, and Amazon etc., as well as local Instagram shops, have opened endless opportunities for the e-commerce market.

However, with the ongoing competition, selling random products will not yield returns.

A data-driven strategy is what you need to achieve the following:

• Avoid dead stock in the line of losses.  
• Keep your focus on profitable products.  
• Change direction quickly into customer preference. 
• Assist in creating an online business that is sustainable. 

Step-By-Step Guide for Product Hunting in Pakistan

Here are the steps you must follow for your product hunting: 

Step 1: Understand Your Market

Begin by identifying which niche you would like to target. Is it fashion, electronics, health & beauty, kitchen tools, or tech accessories? Demand patterns for every niche are unique.  

For instance, health-conscious buyers are increasingly interested in home fitness equipment, while students and young professionals are more inclined to look for cheap gadgets and accessories. 

Step 2: Use Product Hunting Tools

Several tools used in social media marketing facilitate product hunting, such as: 

• Google Trends: Check search interest for individual products in Pakistan.
• Sellerdash: Products trending within local boundaries like Daraz.
• Amazon Best Sellers & Jungle Scout: Best suited for users targeting international customers.
• Social Media (TikTok/Instagram Reels): Products that go viral often find their way here.

Example: A TikTok trend brought sales of portable blenders to the millions around the globe, as well as within Pakistan.

Step 3: Observe Demand and Competition 

Not all trending items will get you cash. Some of the questions to ask yourself are: 

• Does this have consistent demand? 
• How many sellers are already offering it? 
• Can I offer any unique value: better price, faster delivery, or better quality? 

Assess competition levels with Daraz search results or Amazon reviews. Hundreds of sellers already selling the same product might not be worth it, unless you can differentiate. 

Step 4: Validate the Profit Margins

The product could be visually appealing but not a good one after analysing shipping, taxes, and marketing costs. 

For example:

• Buying Price: Rs. 400 
• Selling Price: Rs. 1000 
• Marketing + Delivery Costs: Rs. 300 
• Profit: Rs. 300 

So, target at least 25-40% profit margins to remain competitive. 

Step 5: Check Supplier Reliability

Having the best product doesn’t matter if you can’t provide quality. Use reliable suppliers to purchase your products, maybe local wholesalers or products sourced via AliExpress or directly from the manufacturer.  

If you are selling in Pakistan, you will commonly see different sourcing locations at wholesale markets in Lahore, Karachi, and Faisalabad.

Tip: One word to think about when sourcing is “samples.” Always collect samples of a product to try to evaluate its quality first, and before scaling. 

Step 6: Test Before You Scale

Don’t purchase large quantities right away. Keep it small for now. Try Facebook ads or TikTok ads or even promoting through Daraz to test the market. If the market is responsive, you can scale your orders. 

Example: A Lahore-based seller began testing LED ring lights in selling, say, 50 units to start. After consistently selling, he was eventually able to tack on an additional 100s of units time and time again monthly. 

Step 7: Follow Social Media Trends

In Pakistan, social media like TikTok, Instagram, and Facebook Marketplace use viral product selling like no one else. So, always look for hashtags that talk about #MadeInPakistan or #TrendingProducts to find products or items of interest that are trending.

For example, electric lunch boxes, mini projectors, and smart watches were some products that recently experienced major increases due to accelerated popularity via social media. 

 Step 8: Consider Seasonal Products

More than social media, Pakistan’s marketplace generally uses seasonal selling or festival selling. Here are just a few things to keep in mind: 

• Winter: Heaters, jackets, coffee mugs. 
• Summer: Air coolers, sunglasses, water bottles. 
• Ramadan/Eid: Prayer mats, Islamic books, kitchen utensils. 

By searching for seasonal products, you can course correct to appropriately sell products timely. 

Step 9: Focus on Customer Reviews & Feedback

Always monitor what others are saying about similar products. You may sell a lot of low-quality products quickly but damage your long-term credibility. “Successful product hunters” will take the time to go through negative reviews to discover the opportunities. 

For example, if a lot of people complain that a product breaks easily, you can find a better quality version and very likely take over that niche. 

Step 10: Keep Innovating

Product hunting is not a one-off thing. Things happen quickly in the marketplace, and what is trending today might not be selling tomorrow, so make sure you are in the know, do your experiments, and wipe your product list at least once a month. 

Common Mistakes to Avoid

Let’s discuss some common mistakes that you must avoid in the product hunting process: 

Looking for Cheap Products 

Many new product hunters assume that the cheapest product in its category sells the fastest. It goes without saying that people like to save money, but this is not an excuse to sell low-quality products that will ultimately ruin your brand, generate no returns, and affect your growth negatively. Always weigh price vs value. 

Chasing High Sales 

High sales are fun to think about, but if your margins are too thin, you will barely make any profit. Remember to calculate your costs (purchase price, delivery costs, marketing costs) before you lock in a product. 

Copying Competitors Blindly 

It is very easy for new sellers to get tempted to replicate a product they see others successfully doing. But unless you provide SOMETHING different (better quality, better packaging, faster shipping), you might just be another option in the crowd. 

Not Validating your Demand 

The worst thing you can do is not do research and solely rely on your guess/assumption. You should use tools like Google Trends, check what is for sale on Daraz Best Sellers, and use Amazon data to confirm demand is steady over time before you purchase stock. 

Scaling too Quickly 

Let’s suppose you have ordered a product in bulk, but you did not verify the market first. Consider that you might have excess stock that would need to be disposed of, and the amount of capital is also wasted. If you need to make it work, you should test the order with small amounts and run ads or get a promotion going. Then you can scale, but only once you see that you can consistently respond to increasing demand. 

Final Thoughts

Product hunting in Pakistan is not simply about identifying a random product; it is about research, validation, and smart execution. By utilizing this step-by-step guide, you give yourself the greatest opportunity to minimize risk, increase profits, and differentiate yourself from competitors.

Therefore, if you are serious about your survival in the e-commerce industry, you should start hunting now. You never know, your next product may well be the next big of online sensation in Pakistan.

Frequently Asked Questions

Welcome To the Digital Borderless Economy 

In the borderless digital world, nothing is more irksome than getting paid by your distant international clients. Be they freelancers, SaaS providers, e-commerce merchants, or content creators, swift and secure global payment is either going to make or break their businesses. The catch, however, is that setting up an international payment gateway in Pakistan isn’t always that simple. 

Khired Digital is a full-service digital marketing company that swoops in to save you. This blog covers how to use the best payment gateway in Pakistan to capture global payments and build long-term trust with overseas clients in Pakistan. 

So, let’s start. 

What Is an International Payment Gateway? 

An international payment gateway is a facility for processing and authorizing international credit card payments and other electronic payments for international transactional purposes. It serves as a kind of bridge to maintain a secured and encrypted communication and streamlined transfer of funds from the buyer’s bank to that of the seller. 

In simple words, if you wish to sell your services or products to a worldwide audience, you need a payment method that would give foreign clients the ability to pay you in their respective currency, which will then be converted and deposited into your Pakistani bank account or digital wallet. 

Challenges of Receiving International Payments in Pakistan 

There are still many startups and SMEs that struggle with international payment processes, despite the high demand: 

• Limited options: Services like Stripe and Square are very much not fully available to Pakistan. 
• Stringent bank compliances: There are different stringent know-your-customer processes and other rules regarding foreign remittance. 
• Hidden fees and delays: With international wire transfers, the typical case is that high transaction fees are paid against long times for transactions to settle. 
• Lack of integration: Freelancers and e-commerce platforms might lack the means of getting a payment gateway integrated with their sites or apps. 

These barriers do impact scalability, especially for companies looking to do business with foreign clients or have remote operations. 

International Payment Gateway Options 

Let’s explore the breakdown of payment gateways, whether they are available in Pakistan or not. Also, to what extent these can e edbusand how these can be used.

Khired Digital works through clients to recommend, set up, and optimize these gateways subject to business models- service provider, SaaS startup, or ecommerce venture. 

How Khired Digital Simplifies International Payments 

Khired Digital, a trusted digital marketing agency and a tech partner, offers much more than development and marketing. To give end-to-end support for the integration of global payment gateways, we offer: 

• Compliance Consulting: Understanding documentation, KYC, and legal setups. 
• Platform Integration: You need Payoneer on your WooCommerce site? Or stripe through an overseas entity? We will do it for you. 
• Speed Optimization: Faster settlements, API integration, and customized dashboards. 
• Multi-channel Revenue Mapping: Sync payments from Shopify, YouTube, freelance platforms, and SaaS apps. 

Whether monetizing content, running your drop shipping store, or perhaps providing SEO services globally, we make sure your revenue stream is on point. 

Who Needs This Method?  

Basically, every digital entrepreneur or company with an interest in cross-border operations could use some help from it: 

• Freelancers & Agencies 

From writers to developers, working with Upwork, Fiverr, or direct contracts, getting USD payments efficiently is important. 

• Ecommerce Stores 

Selling on Etsy, Shopify, or your own branded website? You need to collect payments in dollars, euros, or dirhams. 

• SaaS Startups 

Subscription models depend on recurring billing across countries. A reliable gateway is the backbone of your MRR. 

• Affiliate Marketers & Content Creators 

YouTube payouts, affiliate commissions, and digital ad revenues are all foreign-earned income. You need a gateway that scales with traffic. 

Best Practices for Getting Paid Internationally 

To make the most of your setup, follow these smart practices: 

• Set up a Business Entity (if needed) 

Services like Stripe require U.S. or U.K.-based business accounts. Many agencies help with virtual entity setup. 

• Choose Multi-Currency Support 

Use services like Wise or Payoneer that let you hold balances in USD, GBP, or EUR and convert when the rate is favourable. 

• Automate Invoicing & Payouts 

Use tools like FreshBooks, Zoho, or HubSpot CRM integrated with your gateway for seamless invoicing and payment tracking. 

• Secure & Optimize Your Website 

SSL certification, responsive design, and secure checkout matter when building trust with foreign buyers. This ties into website development in Pakistan. 

• Track Revenue Analytics 

Use plugins or tools like Google Analytics 4 and payment dashboards to understand buyer behaviour and revenue trends. 

The Role of Digital Marketing in Attracting International Clients 

Having a payment gateway is one half of the solution. You also need international clients who want to pay you. 

This is where SEO agencies in Pakistan shine. They boost your global visibility through: 

• SEO-optimized websites and landing pages 
• Paid ad campaigns targeting U.S., U.K., and Gulf clients 
• Conversion optimization for better lead generation 

When marketing and payments work in sync, the result is sustainable international revenue. 

Future of Payment Gateway 

The landscape is evolving rapidly. With the rise of fintech startups, digital wallets, and open banking, more seamless options will emerge. SadaPay, NayaPay, and digital bank integrations will soon compete on a global level. 

With Pakistan’s digital economy growing, international payments will become as easy as sending an SMS. 

Final Thoughts 

In a world where digital work and cross-border commerce are booming, having an international payment gateway in Pakistan is no longer optional—it’s essential. Whether you’re a content creator, service provider, or e-commerce seller, getting paid globally with minimal friction unlocks new growth. 

With Khired Digital as your partner, you don’t just get payment integration—you get peace of mind and security. 

So, wait what? 

Let us help you choose and set up the best payment gateway in Pakistan tailored to your business. From e-commerce integrations to organizational payouts—we’ll get you paid, fast and fair.

al for fraud if not managed properly.

Frequently Asked Questions

Turn your Wi-Fi into Wealth: Discover Smart Online Business Ideas That Actually Work in Pakistan! 

Say goodbye to the old days when starting a business involved renting a space or making a large inventory investment. In 2025, Pakistanis are using the internet as a platform to create profitable businesses all from the comfort of their living room. 

With improved digital literacy rates, growing smartphone use, and increased ease of accessing e-commerce platforms, the prospects of online business in Pakistan have never been better.  

Whether you’re a university student earning a bit of additional pocket money, a stay-at-home parent wanting freedom and flexibility, or a 9-5 employee trying to make money online for more financial freedom, there couldn’t be a better time to hustle online.  

Let’s have a look at some of the best online business ideas for Pakistanis that are not just in-demand—but successful.

1. Micropreneurship

What It Is: A one-person or small team business that is operating on a small scale, often from the comfort of home. 

Real-Life Example: Zara, a university student in Lahore, turned her hobby of candle-making into a microbrand through selling on Instagram. Zara is a one-stop shop doing design, marketing, and even deliveries out of her bedroom earning enough to pay for her semester fees!  

Why It Works: There is no major startup cost, just your passion, basic digital skills, and consistency. 

2. Affiliate Marketing

What It Is: Promoting other brands’ products and making a commission on every sale using your affiliate link.  

Real-Life Example: Bilal runs a tech blog and shares links to mobile accessories on Daraz and Amazon. Each time someone purchases through Bilal’s links, securing passive income. Even at nighttime, while he is asleep!  

Why It Works: It’s low risk, scalable, and great if you have existing blogging, YouTube channel, or social media following.

3. Resale

What It Is: Purchasing products at a low price (preferably used) and reselling online to make a profit. Also called online thrift stores or product flipping. 

Real-Life Example: Maria finds trendy bags and sneakers at local bazaars, takes courtesy photos for the product, and resells those on Facebook Marketplace and Instagram. Maria’s thrift store is now a weekend side hustle with actual profits! 

Why it Works: There’s always demand for inexpensive products, especially from students and young professionals.

4. YouTube Content Creation

What It Is: Creating content that you care about, related to passions such as food and technology, educational content, or vlogging. 

Real-Life Example: Ali, a twenty-something teacher living in Rawalpindi, started posting videos on YouTube showing exam tips and solved past papers with the intention of helping students. In his first year he built a loyal audience and eventually got monetized. 

Why It Works: YouTube monetization policy is working for Pakistan, allowing you to get paid from monetizable views (dependent on advertising views) along with sponsorships.

5. Digital Marketing

What It Is: Helping shape businesses into the online sphere through social media management, ads, email marketing, search advertising, content, etc. 

Real-Life Example: Sana provides social media and ads management for three clothing brands in Karachi. She is constantly posting across Facebook and Instagram stories and ads, along with content using her laptop. She learned everything through social media without spending a dime (all free!).

Why it Works: There has never been a bigger opportunity for marketers as Pakistani businesses continue to shift into digital opportunities. No office required.  

6. Online Tutoring

What It Is: Teaching one-on-one or in groups lessons on subjects or skills virtually. 

Real-Life Example: Ahmed lives in Islamabad, is fluent in English, and teaches spoken English to students located in Saudi Arabia. By means of Zoom, he charges on a per-hour basis and sets his schedule.  

Why it Works: While demand for quality education and skills continues to rise, so does the opportunity for online tutors — especially if you happen to be good at mathematics, science, and languages.

7. SEO Consulting

What It Is: Search engine optimization for small enterprises includes keyword study, content strategy, and backlink strategies.  

Real-Life Example: Farah consults for small businesses in Islamabad to be on the first page of search results. A single SEO audit is enough to earn in a week for some people.  

Why It Works: SEO is important for any business that is online. That is why the number of people searching for skilled consultants, even overseas, continues to grow exponentially.  

8. Virtual Assistant (VA)

What It Is: Providing remote administrative or creative support to busy entrepreneurs and executives. 

Real-Life Example: Hira schedules meetings and dispatches emails, updating blogs for a Caribbean client while enjoying her tea in Faisalabad.  

Why It Works: VA is the lifeline of online businesses, and Pakistani freelancers are becoming preferred because of their reliability and communication skills.  

9. Drop shipping

What It Is: Ecommerce without inventory—the supplier ships directly to the customer.  

Real-Life Example: Usman has a Shopify store that sells fitness gear. As soon as someone orders, the equipment ships from China and goes right to them. No warehouse, no stock on hand at all.  

Why It Works: It’s low-risk, scalable, and the perfect option for those wanting to test out their ability to do e-commerce without any initial investment.

10. Freelance Services

What It Is: Offering services such as graphic design, content writing, video editing, or web development via Fiverr and Upwork.  

Real-Life Example: Nimra works in logo design for international clients while pursuing her studies in Multan. She earns in dollars and withdraws through Payoneer.  

Why It Works: Freelancing has given you freedom over the use of time, income, and growth. Besides, the global gig economy is on the rise. 

Now, let’s have a look at various factors of the above-stated online businesses in tabular form: 

Final Thoughts

Pakistan is under a digital shift, and these online businesses are doors to financial independence and creative freedom. Whether you are a student, a housewife, or engaged in a job full-time, 2025 has never had this much potential for building your own online empire.  

Ready to Monetize Your Skills?  

Partner with Khired Digital and explore powerful affiliate marketing solutions to scale your online business with smart tools, training, and expert support.

Let’s grow together!