Along with covering talent, building communities, and, most importantly, getting money, YouTube has evolved into a global platform. And now, for Pakistani creators wanting to monetize, the million-dollar question: Is YouTube worth it in Pakistan?  

Fluctuating CPMs, varying content qualities, and changing monetization methods can make an already-rugged journey across the financial channels of YouTube even more challenging.

In this guide, we’ll highlight the numbers that measure YouTube pay-per-view in Pakistan, revenue from 1,000, 100,000, and 1 million views, and niche-based differences in CPM for you to decide whether it is worth the effort. 

YouTube Pay-Per-View in Pakistan

Let’s discuss the YouTube Pay-Per-View before we move to further details:

What is CPM?

YouTube earnings in Pakistan are calculated based on CPM (Cost Per Mille)—the rate that advertisers pay for every thousand views. The latest 2025 report reveals that in Pakistan, YouTube CPM stands at around $0.11-0.59 per 1,000 views (CPM).  

After deducting the standard 45% fee, RPM for Pakistani creators is approximately $0.070–$0.35 per 1,000 views. This translates to about Rs. 19-90 per 1,000 views, representing a very minimum but steady income source for the smaller creators.

What is RPM?

RPM (Revenue Per Mille) is a measurement that content creators and publishers use to determine the amount of revenue they receive per 1,000 views or impressions of their content.

It provides a precise image of overall monetization performance, i.e., all earnings—advertising, subscription, affiliate clicks, etc.—split by overall views, times 1,000.

Suppose a YouTuber earns PKR 500 on 2,000 views. Their RPM would be PKR 250. Whereas CPM (Cost Per Mille) signifies actual money paid by advertisers for every 1,000 impressions, RPM signifies actual money earned by the creator.

It’s especially useful for determining how well a platform or a video is monetizing in general and comparing the earning potential of different content or audiences.

YouTube Partner Program Requirements

To become eligible for the YouTube Partner Program (YPP) and start earning money from ads and other monetization features, creators must meet specific requirements.

In 2025, a channel must have 1,000 subscribers and 4,000 eligible public watch hours over the last 12 months or 10 million eligible Shorts views over the last 90 days. The channel must also comply with all of YouTube’s monetization terms, including community guidelines, copyright policies, and advertiser-friendly content policies.

In addition, the creators need a Google AdSense account to enable two-step verification and to reside in a country where it is available. 

Once these conditions are met, YouTube reviews the channel—typically within a month of time—and, upon confirmation, the creator will be able to use monetization features like ad earnings, channel memberships, Super Chat, and the YouTube Shopping shelf. 

YouTube Earnings Per View in Pakistan

Let’s break down approximately how much you can earn from YouTube per view in Pakistan: 

1,000 Views: Small Steps, Tangible Rewards

At low-end CPMs—approximately $0.18—a creator earns approximately $0.10 (PKR 17) per 1,000 views on YouTube money in Pakistan. At the high end—(~$0.59)—they earn $0.32 (PKR 54) per 1,000 views. 

Being precise: 

• Low CPM = PKR 20 per 1k views 
• High CPM = PKR 90 per 1k views 

A single 1,000-view video isn’t going to replace a salary—but it proves every view counts, and earnings grow exponentially with reach. 

100,000 Views: Growing Significance 

Let’s break down 100k views on YouTube money in Pakistan: 

• Low CPM: PKR 2,000 
• High CPM: PKR 9,000 

That’s a packet of rupees for one video! Multiple such videos monthly can make a small creator’s income respectable and consistent. 

1 Million Views: Channel Growth Becomes Income 

At larger scales, income becomes more noticeable. Below are the stats for 1 million views on YouTube money in Pakistan:

• Low RPM (≈$0.18/1k) = $180 (PKR 30,600) 
• High RPM (≈$0.59/1k) = $590 (PKR 100,300) 

Pakistani creators often have earnings between PKR 50,000–200,000 per million views, depending on niche, engagement, and viewership location.

Niche Matters: Tech & Education Pays More 

CPMs are uneven across niches: 

• Education, tech reviews, personal finance, and digital marketing often earn €4–€10 CPM ($4–$10) in English-speaking markets. 
• Pakistan-only content fares lower (~$0.50/1k), but content with global reach can multiply earnings by 4–8x. 

A 15‑minute Urdu tutorial hitting 10,000 views might earn $5–$25 (PKR 850–4,250), while the same in English with international views could earn $40–$100 (PKR 6,800–17,000).

Views from Abroad: Global Reach Equals Higher CPM 

Reddit discussions highlight that if most views come from the US, UK, or other high-CPM countries, earnings can significantly increase. Pakistani drama creators share earnings of €0.59 CPM and note US/UK views are “nearly ten times higher” than South Asia. 

Beyond AdSense

Relying solely on AdSense limits earnings. Multiple revenue streams are vital: 

1. Brand Sponsorships – Pakistani creators earn PKR 10,000–50,000 per collab; top creators can command PKR 3 million+.
2. Affiliate Marketing – Promoting products earns commission.
3. Merch and Memberships – Selling T-shirts or courses.
4. Consulting – Offering service based on expertise.
5. Crowdfunding – Patreon types for dedicated fans.

Combining these with AdSense often triples overall revenue.

Creator Voices: Real Experiences

Pakistani creators on Reddit report:

“YouTube CPM from Pakistani views is way, way less… $0.20–$0.30 per 1,000 views”
“Educational CPM… $0.50–$2.50; abroad, $4–$10.”

Others say earning PKR 30k–300k monthly is possible if you publish consistently and monetize smartly. 

Is YouTube Worth It?

Yes—and here’s why it can be worth it if you align your strategy: 

High-performing videos in finance or tech niches, targeted globally and promoted well, can even bring in PKR 200k+ per video. 

Growth Strategies for Pakistani Creators 

1. Go Global – Target High-CPM Countries with English Content

Not only is your CPM going to be very high if your content is in English and targets an audience from countries like the US, UK, Canada, and Australia, but this number can go 4x even higher for a tech creator in Pakistan producing smartphone reviews.  

One example would be ReviewsPK, which started with local content and later on expanded its content strategy to make it more relevant to people outside of the country. Even by adding English subtitles to Urdu content, there is space for wider audience engagement and even longer watch time.

2. Pick Lucrative Niches – Focus on High-Earning Topics

Not all content is created equal. Niches like education, tech reviews, finance, and digital marketing generally attract advertisers with bigger budgets.  

For instance, an educational channel like Imran Ali Dina’s GFX Mentor earns more due to its niche and loyal student audience.  

Similarly, finance-focused creators offering tips on crypto, investing, or freelancing are likely to pull in CPMs up to $4–$10 if their viewers are globally distributed. 

3. Create Longer Videos – Unlock Mid-Roll Ads at 8+ Minutes

YouTube allows multiple ads to be inserted along a video extending 8 minutes, significantly increasing the earning potential. A 12-minute tech tutorial, for example, with 2 mid-roll ads will earn double what it would if the tutorial were just 4 minutes long.  

Of course, this is something that creators like Ducky Bhai and VideoWaliSarkar put into full use, not by vlogging boring stuff but usually by recording all the rigmarole that goes into solid product reviews – and all of that seems to go really well beyond 8 minutes. 

4. SEO & Engagement – Don’t Just Upload, Optimize

Your videos will not be discovered for merely good content; you will need catchy titles, searchable tags, eye-catching thumbnails, and keyword-rich descriptions.  

A video titled “Top 5 Budget Smartphones in 2025 (Under PKR 50,000)” will rank higher than one titled “My Favorite Phones.”  

Engaging the audience with questions and reactions between peers in your video can also help increase the recommendation of your content to the viewer by the algorithm. 

5. Content Quality – Production Value Builds Credibility

Today’s viewers expect clean visuals, crisp audio, and smooth editing. You don’t need a DSLR to start—many creators use smartphones with ring lights and basic mics to deliver polished content.  

Channels like Amna (who does digital vlogging) or Khujlee Family prove that even low-budget setups can look high-end with good lighting and editing software like CapCut or Premiere Pro. 

6. Promotion – Share Strategically Within the First 48 Hours

The first 48 hours are crucial for any video’s performance. Share your content on WhatsApp groups, Facebook pages, relevant subreddits, Instagram Stories, and YouTube Community posts to drive initial traction.  

For example, a freelancer who posts tutorials can share them in Facebook groups like “Freelancers Pakistan” or on platforms like Reddit r/Pakistan for organic reach.

7. Diversify – Don’t Rely on AdSense Alone

Ad revenue is just one income stream. Smart creators also earn through:

1. Sponsorships (e.g., tech YouTubers promoting Daraz or local fintech apps), 
2. Affiliate marketing (linking to Amazon or local e-commerce platforms), 
3. Selling digital products (like design templates or eBooks),
4. Merchandise (e.g., custom T-shirts for loyal followers), or
5. Courses and memberships via Patreon or YouTube’s Join button.

Take a cue from creators like Junaid Akram, who offers paid memberships and sells branded content, or Azad Chaiwala, who promotes his training courses alongside free YouTube content.

Final Words 

YouTube in Pakistan is worth it if you:

• Be consistent——-upload weekly/monthly.
• Know your audience——Pakistani only earns less than global views.
• Creation of smart content—– focusing on targeted niche with high CPM
• Smart monetization—-Ads, sponsors, affiliates, and even merch: your source of income can really vary.
• Engage & optimize —-SEO, thumbnails, CTAs.

At the beginner stage, you might make up to a few thousand PKR a month, but the serious creators can go into hundreds of thousands with one video. YouTube is not a lottery—it’s a marathon fueled by strategy and creativity.

Ready to Level Up?

Team up with Khired Digital for expert support—SEO optimization in Pakistan, affiliate marketing integration, and strategic growth plans tailored to Pakistani creators. Let’s make your channel not just grow but be there to survive.

You’re off to the races: you’ve clicked on record, uploaded your first video, and maybe even celebrated your first subscriber.

Congratulations!

But if you’re in Pakistan and trying to convert your channel into a full-time income-generating machine, there is more to it than just throwing up a few videos.

With 71 million local internet users and a creator economy developing at the speed of light, YouTube has a bright future ahead.

The unfortunate truth, however, is that many creators of great talent unknowingly hold back their growth and monetary prospects by committing errors that are actually very easy to avoid.

In this guide, we will look at the seven most prevalent errors that Pakistani creators commit, accompanied by examples of the real world and actionable strategies to guide you away from them.
So, whether you’re starting from scratch or attempting to drive towards that next milestone, these lessons will help optimize your strategy and keep you on your road to success.

Mistake #7: Not Making Mistakes 

It sounds illogical, but the fear of making mistakes is actually one of the biggest hurdles in starting out—and growing—a successful channel. Many new creators refuse to “launch” anything for months because they don’t think their intro, script, or graphics are perfect.

Yasir is a Karachi-based vlogger who started on lower notes, with wobbly camera work and stilted speech. He then worked his way into the more disciplined craft.

Now, he boasts over 50k subscribers. These early blunders didn’t discourage him. Rather, the mistakes taught him lessons about what types of things caught the viewers’ attention.

Pro-Tip: Never fear imperfection and accept it as a gift. Every upload becomes a learning experience. The only mistake you can make is not uploading at all. Remember, YouTube is a massive learning platform: even top creators often say their early videos feel awkward.

Mistake #6: Copying Other Creators 

Today’s big channels may flatter you with imitation but never help you stand out. Copying trending topics, jokes, or even editing styles from successful creators can get you temporary views. But when viewers see you lack originality, they’ll leave.

Aleena started off doing Mukbang-style food videos because they were trending. Initially, she did gain some traction.

But soon enough, she saw disengagement from her audience to the extent that she shifted her attention to creating her version of “Cultural Karachi Cuisine,” sharing her family recipes and a more personal story with it. And invariably, she went back up with views and engagement.

Pro-Tip: Be inspired by other creators’ structure, lighting, or editing. However, keep “reinventing.” Your voice, local flavour, or personal narrative will help make that channel stand out and be economically viable.

Mistake #5: Ignoring Thumbnails

It is much like considering your thumbnail to be your storefront window for the video. So, it should be attention-grabbing.

With the right bold and curiosity-provoking thumbnail, combined with clean visuals and legible text, you could boost viewership by 30-50% on average.

However, sometimes, YouTubers would randomly have some horrible screenshot or just upload a generic picture. This could easily disappear in YouTube’s busy feed.

Shoaib was trying unsuccessfully to get people to watch his tech reviews. But when he tried high-contrast thumbnails with close-ups of gadgets and very clear titles, such as ‘Unboxing the Galaxy Z Flip 5’—but then his click-through rate (CTR) doubled. 

Pro-Tip: Use a bright background, a big facial expression or product shot, and a maximum of 3-6 words. Always A/B test thumbnails. Little changes can only add up quite a bit to alter performance over time.

Mistake #4: Sticking to One Format  

Although consistency is vital, limitations can stop one from growing. Variety is attractive for audiences as well as algorithms. Keep mixing content, for example, tutorials, Q&As, mini blogs, or even challenges. You never know what works best for you in terms of finding the format right for your audience.

Ayesha runs an Islamabad-based YouTube channel that specializes in makeup tutorials. She switched to incorporating “get ready with me” vlogs, skincare regimes, and reviews of products.

Some videos performed better than others, but this trial told her that her viewers adored her individuality. Views and subscribers skyrocketed.

Pro-Tip: 1 tutorial, 1 vlog, and 1 short each week. Check retention, comments, and likes to determine which format generates interest—and adjust accordingly.

Mistake #3: Failing to Plan Content Ahead 

Uploading infrequently kills momentum. Each skipped upload lowers trust and algorithm signals. That is why leading creators plan content in advance, i.e., scripting, scheduling, and batching, where applicable. It’s not about being perfect—it’s about being consistent. 

Ali used to script five learning videos a month. By doing this, he had refined scripts, improved graphics, and timed uploads—no last-minute scrambles. Subscribers knew what to look for and when, increasing return trips and watch time. 

Pro-Tip: Make use of some software or a basic spreadsheet. Prepare 4–8 weeks in advance. Batch record segments or entire videos when in the flow, and recycle shots or graphics where feasible. This saves time and keeps your channel active and well-refined. 

Mistake #2: Ignoring SEO

YouTube is the world’s second-largest search engine—but only if you’ve mastered SEO. Ignoring keyword research, descriptive titles, tags, and detailed descriptions means your videos might never reach their audience. 

Zara’s vlogs of Pakistani street food were well-shot, but she hadn’t optimized titles like “Exploring Anarkali Bazaar street food.” Once she changed to “Anarkali Bazaar Street Food Tour – Must Try Pakistani Snacks” and added relevant tags and location mentions, views and search appearance exploded.

Pro-Tip: Use tools like TubeBuddy or VidIQ. Include at least one target keyword in your title (ideally near the front). Craft a 1–2 paragraph description with related keywords and links to social media. Tags should be a mix of broad and long-tail terms to expand discoverability.

Mistake #1: No Promotions

Posting alone isn’t enough—your video needs a launch strategy. The first 24–48 hours of views and engagement strongly influence YouTube’s recommendation algorithms. Without promotion, even great content can get buried. 

Danish from Peshawar uploaded a vlog but made no announcement anywhere. Two weeks later, it had under 200 views. He then shared it in WhatsApp groups, his Instagram, and relevant Reddit communities, resulting in 5,000 additional views in two days. YouTube picked it up from there.

Pro-Tip: Prepare a mini‑launch checklist:

• Upload teasers/promos across social channels a day before.
• Share in relevant groups and forums.
• Ask friends to watch and comment in the first hour.
• Pin it to your profiles and update your website/blogs with an embedded link.

Final Words

YouTube success in Pakistan isn’t only for the lucky few—it’s accomplished by creators who learn from failure, refine their content, and hustle intelligently. Whether you’re trying new formats, nailing your SEO, or promoting every video, every step snowballs over time.

So, steer clear of these seven typical mistakes, and you’ll set your channel up for actual growth and actual profits. Don’t forget, all pros were beginners once who had the courage to start and learn. 

Ready to accelerate your YouTube journey? Partner with Khired Digital to access professional SEO tools, affiliate marketing strategies, and expert guidance tailored to Pakistani creators. Let’s turn your creativity into income—join us today.