The last decade has seen a digital revolution in the entire world, particularly in Pakistan. From eCommerce startups to established retail, every brand is turning its attention to the digital sphere. And social media marketing is no different. It is one of the most exciting branches of modern marketing.

In relation to the digital evolution of Pakistan, we’ve witnessed a growing opportunity to engage consumers through social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.

The consumer engagement model is already full of power with over 72 million social media users in January 2024 (DataReportal), and brands are quickly learning that there is no option for disengagement as digital engagement truly begins to unfold while social media marketing agencies lead new change in the market.

Let’s investigate where this shift is occurring in Pakistan’s business sector and how your brand should respond to stay ahead of this trend.

Why Social Media Marketing Is Booming in Pakistan

According to We Are Social and Hootsuite, social media users in Pakistan grew by over 11% between 2023 and 2024, with platforms like TikTok, Facebook, and Instagram leading the way. Here’s why: 

• Affordable smartphones and internet packages
• A young population (64% under 30 years)
• A surge in local eCommerce and digital payments

This explosion in digital behavior has forced businesses to shift their marketing budgets from traditional billboards and TV ads to more targeted, measurable digital channels. 

The Role of Social Media Marketing Agencies

With this massive shift, many companies—especially SMEs—don’t have the in-house capacity or expertise to run successful digital campaigns. This is where social media marketing agencies have become indispensable. 

These agencies offer: 

• Content creation and design 
• Paid ad campaigns (Meta Ads, TikTok Ads, LinkedIn Sponsored Posts) 
• Influencer and affiliate marketing 
• Community management 
• Analytics and performance reporting 

The top agencies don’t just post pretty pictures—they create data-driven strategies that improve engagement, build brand loyalty, and drive sales. 

Pakistan’s Social Media Marketing Industry by the Numbers

Let’s look at some compelling figures that highlight the growth and potential of this space: 

These numbers tell a clear story: social media is the primary battlefield for attention—and marketing agencies are the modern soldiers leading the charge.

Emergence of Niche and Specialized Agencies

While generalist agencies still dominate, the new wave of social media agencies in Pakistan is focused, specialized, and much more effective. We now see agencies that only work with:

• E-commerce stores
• Local fashion and beauty brands
• Tech startups and SaaS companies
• Real estate and construction firms
• Affiliate marketing partners and influencers

This specialization allows agencies to develop deep domain knowledge, use platform-specific insights, and execute highly targeted campaigns.

The Influence of TikTok, Reels, and Short-Form Video 

In 2025, content is king—but video is emperor. Research shows that 75%+ of Pakistani internet users are consuming short-form video daily (thanks to Google and YouTube for providing the data!). TikTok, Instagram reels, and YouTube shorts are taking up a larger percentage of the attention economy—which is scary for people born after 1997 (i.e., Gen Z). 

Social media marketing agencies are leveraging this trend by: 

• Producing engaging video content
• Partnering with micro and nano influencers
• Running viral hashtag campaigns
• Using storytelling techniques to retain attention

Brands that fail to adapt to this new content format risk being ignored altogether.

Performance-Based and Affiliate Marketing Gains Momentum

Paid influencers are no longer just a trend in the West. Influencer campaigns are big in Pakistan, especially with lifestyle, fashion, and tech brands that want a performance- based digital ROI.

Agencies are now integrating affiliate tracking, discount codes, and commission models into their digital offerings—allowing brands to pay only for results. This is a win-win for businesses and influencers alike.

Challenges Facing Brands Without an Agency Partner

If your brand is trying to navigate social media alone, you might be facing:

• Low engagement
• Wasted ad budget
• Inconsistent posting
• Lack of growth in followers or sales
• Difficulty keeping up with trends and algorithm changes

Hiring a professional social media agency allows you to focus on your business while experts handle your online growth.

What to Look for in a Social Media Marketing Agency

Not all agencies are created equal. Here’s what you should expect from the best:

• Proven results and case studies
• Expertise in your niche
• Dedicated account manager
• Transparency in reporting
• Flexible packages (especially for startups)
• Clear understanding of platform algorithms

An ideal agency should not only speak in engagement rates but also show how those translate into revenue.

Final Thoughts

The rise of social media marketing agencies in Pakistan is not just a trend- it marks a fundamental shift in how brands serve and talk to consumers. Whether a startup or established brand, these will surprise consumer expectations when partnering with digital-centric agencies.

No matter whether your objective is selling a new product, or creating a community, or sourcing affiliate partners, a digital marketing agency, when chosen correctly, will boost your digital space from ordinary to extraordinary.

Are You Ready to Upgrade Your Brand?

Khired Digital is a creative and digital marketing agency specializing in paid and affiliate digital marketing while optimizing the efficiencies behind your social media marketing strategies in a cost-benefit way to maximize reach and revenue. Whether you are an early-stage startup or an established brand, we can build campaigns that are designed to generate measurable outcomes.

Let Khired Digital be your trusted partner in digital success. Contact us today to get started!